Team SO_pr goes One Day Without Shoes

Posted: April 8, 2011 in SOstyle!
Tags: , , , , , , , ,

One small step… In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need.  An entirely new approach to charitable giving, One for One, buy one, give one.  To date, TOMS has given over one million pairs of new shoes to children around the world, and on one day each year, TOMS urges the world to go without shoes so kids don’t have to.  It’s all about raising awareness of the positive impact a pair of shoes can have on a child’s life.

 

On April 5, 2011, Strategic Objectives put our best (bare)foot forward and joined our client in TOMS 4th Annual One Day Without Shoes (www.onedaywithoutshoes.com).  Our @SO_pr team bared our soles and braved 3°C (37°F) temperatures as we joined a dedicated group of supporters, including Joe Eppele of the Toronto Argonauts, in a walk without shoes down Toronto’s Queen Street.

 

We walked, took pictures, tweeted, shivered, and sidestepped puddles and gum, all without shoes!  We garnered many strange looks, and even a few supporters along the way.

 

The entire day was good for our hearts and souls, and we were proud to join people from more than 25 countries including Charlize Theron, Lacey Chabert, Chromeo, Jason Mraz, and Lenny Kravitz in backing this shoeless endeavour.

Groups across Canada rallied without shoes and the tweets were flying!  TOMS Shoes trended on Twitter throughout the day.  Check out just a few of the fab media reports: Canada.com (http://ow.ly/4wmJA); Much Music (http://ow.ly/4wmL1); and Northern Life (http://ow.ly/4wmMC).

 

Despite the frigid temperatures, it was easy and inspiring to be a part of a global movement.  And we’re psyched to go without shoes for TOMS again next year!  Get your tootsies ready and join us!

 

 

 

On a final note, we send a special greeting to CTV from our Toronto walkers, “A HUGE thank you for letting us warm our frozen feet in your lobby!”

 

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