What I learned in a week @SO_pr

Posted: May 16, 2011 in SOstuff!
Tags: , , , , , ,
“Coming together is a beginning. Keeping together is progress.
Working together is success.”
Henry Ford

This week, these words truly resonated with me as the Strategic Objectives team seemed to beat with one heart.  Belonging to a team, in the broadest sense, is a result of feeling part of something larger than yourself.

I have been part of the @SO_PR team for more than twelve years and never before have we done so many campaigns and programs within one week including two highly engaging launch campaigns: #MagnumHeir and #TBSDUO.

Ivanka Trump (above) hosted the Canadian red carpet launch for Magnum Ice Cream and Favourite Canadian Duo, Gold Medalists Tessa Virtue and Scott Moir (below), helped The Body Shop celebrate the global launch of its new Body Butter Duo.

Together, we juggled such incredible, simultaneous media coverage, events, celebrity spokespeople, blogger engagement, trending on Twitter – all at the same time!  Inspired by an awesome team of PR pros, this is what I learned from our high power, hard working people:

  • Have a “never say no” attitude
  • Never give up.  Never surrender.
  • Approach the day with fortitude and positive energy
  • Always demonstrate kindness with a smile
  • When the going gets tough…stand shoulder to shoulder
  • And when the week is done…Reflect, Rejoice and Celebrate!

I am SO PRoud to be part of the Strategic Objectives team that is dedicated to generating the best for our clients.  And boy…did we ever have fun!

By: Jen B, Account Director at Strategic Objectives


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